Day or night, you couldn’t miss the two-foot high, lighted letters on the top of a multi-story building close to a major freeway: LOVE INSURANCE!

Every trip down the highway during my stay in the sprawling city, I strained to catch a glimpse at LOVE INSURANCE to see if the parking area was overflowing. If LOVE INSURANCE lives up to its promise, it should be!

Regardless of age, sex, or culture, anyone with a credit card can participate in today’s popular searches for love. Whether coping with loneliness, romance, or the lack of it, computer searches for love and acceptance are a popular pastime. The objective of “love insurance” is assurance that one’s love is always two-way and that the outcome of heartfelt investments of time and money always win. If love can be guaranteed, LOVE INSURANCE be ever-growing in staff and should need a bigger building!

As a planner, I like guarantees. But I know I’ll never find any perfect love from an agency that sizes me up by age, appearance, liabilities, and pre-existing conditions.

But there is a different kind of love that is insured and guaranteed with no pre-requisite. That is the type of love that God has for us. No matter who we are, what value the world places on us or what we look like, God loves us without limits. When we get out of line in thoughts, words, or action, Jesus steps in to take the consequences. Just as Jesus washed the feet of his disciples, he wipes our lives clean, too.

God’s love to us shows in the gifts of every day. Life itself, a place to stay, a variety of food, spring sunshine, and the company of others all come from our loving God. Most of all, “…God demonstrates his own love for us in this: While we were still sinners that Christ died for us!” Romans 5:8. [NIV]

So do you need love insurance? You’ve already got it. God cares for you!

[Jo Russell is a Christian teacher, speaker, author of many articles, contributor to several anthologies, and Which Button Do You Push to Get God to Come Out? A Humorous Devotional for Women, Intermedia Publishing 2011. For more chuckles, keep checking  her weekly blog on]

About Jo Russell

Jo’s humor, inspirational stories, articles and devotionals have spanned more than 40 years, with several national writing contest awards for humor. She's a contributing author in Chicken Soup for the Soul—Shaping the New You and Heavenly Humor for the Dieter’s Soul.

Contact Jo

Find Jo on Twitter and Facebook. To schedule Jo as a speaker or to discuss your writing project and receive a free quote, call her at 928-536-2479. Or contact her using the website Contact Form.

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